Marketing & Digital Commerce
Connecting MSMEs and Producers to Global Markets
Overview
Ecomex's marketing arm combines digital commerce platforms, brand development, and market access services designed to help MSMEs and producers reach domestic and international customers. By bundling marketing, packaging, quality control, and logistics support, Ecomex reduces the barriers that small producers face when entering modern retail channels.
Value Proposition
E-commerce storefronts and social-commerce live-selling strategies
Digital advertising and fulfillment logistics
Marketplace partnerships and brand development
Reduced barriers for small producers entering modern retail channels
Typical Interventions
Onboarding workshops for producers on product presentation and pricing
Production of photography, product descriptions, and short-form video
Managed campaigns and performance reporting to optimize acquisition
Fulfillment partnerships for cost-efficient last-mile delivery
Impact Metrics
Increased average order values
Growth in monthly active buyer counts
Improved product margins for partnered MSMEs
Enhanced market reach and customer acquisition
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