Tourism - Wellness & Medical
High-Value Tourism for Sustainable Growth
Overview
Bundle health services and lifestyle experiences with standardized clinical pathways for medical tourists. This delivers higher tourism yield, job creation, extended seasonality, and economic diversification away from low-yield mass tourism.
Value Proposition
Access to high-value wellness and medical tourism markets
Skilled and service job creation
Extended seasonality and reduced off-season slump
Diversification away from low-yield mass tourism
Typical Interventions
Accreditation and quality upgrades for hospitals and clinics
Public-private packages combining hospital, hotel, and transport
Wellness retreat development on coastal properties
Training in hospitality and medical tourism customer service
Marketing to diaspora and neighboring country markets
Impact Metrics
Number of inbound medical tourists
Average expenditure per visitor
Bed-occupancy and length of stay
Employment in tourism and allied sectors
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